Milan, one of the most important and fascinating cities
of Europe. Thirteenth city of European community and
nineteenth of continent, as population numbers.
It became “italian economic capital” during the industrial
revolution involving in the second half of the nineteenth
century, constituting with Turin and Genoa the “industrial
In the last century the city has stabilized its economic and
productive role, becoming the largest Italian financial
market; it is also one of the world capitals of fashion and
one of the most important italian university centre.
Milan has won the title of global city, ranking as the only
Italian cities in the list of cities that exercise, in the rest of
the world, a great influence.
In 1964 Paolo Guerciotti founded the Guerciotti company
in the heart of Milan, in this beating heart, in a street
closed to Buenos Aires, always one of the most important
shopping streets of the city.
And Guerciotti is the most important bicycle brand of
Milan city. It embodies the history (over 50 years of
success), the tradition, the passion and the achievement of
important goals thanks to the efforts and hard work.
Guerciotti is like the real “Made in Milan” . Because if
it is important the Italian reality, that is made in Italy, it is
even more important the local specific origin, where it
studies, it tests, it produces the real jewels that once again
demonstrate how Milan represents the cradle historical
business realities, but at the same time always evolving,
like the city itself, but without forgetting its tradition.
Milan, metropolitan city where cycling is getting an
increasingly important role, not only as recreational or
competitive sport; for this reason Guerciotti, in this 2017
collection, decides to include in a first model the Milan
coat of arms to show proudly to the world its “milanesità”.
The decision to include the coat of arms of Milan in the
Alero S model has a reason: Alero S is the first Guerciotti
product not dedicated to a competitive target and pure
In a world where the bicycle will be seen increasingly as
a way of transport, as way to be healthy, it will be more
and more “fashion”, Guerciotti with this logo will identify
future productions and models that are focus to target of
customers less racing and more urban and metropolitan,
that is community bikes.