Milan, one of the most important and fascinating cities of Europe. Thirteenth
city of European community and nineteenth of continent, as population
It became “italian economic capital” during the industrial revolution involving
in the second half of the nineteenth century, constituting with Turin and Genoa
the “industrial triangle”.
In the last century the city has stabilized its economic and productive role,
becoming the largest Italian financial market; it is also one of the world
capitals of fashion and one of the most important italian university centre.
Milan has won the title of global city, ranking as the only Italian cities in the list
of cities that exercise, in the rest of the world, a great influence.
In 1964 Paolo Guerciotti found the Guerciotti company in the heart of Milan,
in this beating heart, in a street closed to Buenos Aires, always one of the
most important shopping streets of the city.
And Guerciotti is the most important bicycle brand of Milan city. It
embodies the history (over 50 years of success), the tradition, the
passion and the achievement of important goals thanks to the
efforts and hard work.
Guerciotti is like the real “Made in Milan”.
Because if it is important the Italian reality, that is made
in Italy, it is even more important the local specific origin,
where it studies, it tests, it produces the real jewels that
once again demonstrate how Milan represents the
cradle historical business realities, but at the same
time always evolving, like the city itself, but without
forgetting its tradition.
Milan, metropolitan city where cycling is getting
an increasingly important role, not only as
recreational or competitive sport; for this reason
Guerciotti has decided to include the Milan coat of
arms to show proudly to the world its “milanesità”.
In a world where the bicycle will be seen increasingly as a
way of transport, as way to be healthy, it will be more and
more “fashion”, Guerciotti with this coat of arms identifies its
membership in Milan, for all considered the capital of fashion
Guerciotti goal for the future is to orient future productions on
models directed to a more urban and metropolitan target, not just
Example is the gravel line introduced in this 2018 collection.