2024 is an extremely important year for the Guerciotti brand, which took its first steps within the walls of the first shop in via Petrella in Milan way back in 1964. 60 years of commitment, dedication and passion, which have given life to bicycles of high prestige that have been ridden by numerous champions belonging to the past of cycling, such as Giovan Battista Baronchelli, and to more recent history, including Gilberto Simoni, Alessandro Bertolini, and the late Michele Scarponi and Davide Rebellin.
To best celebrate such an important moment, we have created a logo dedicated to our anniversary, with modern inspiration but which strongly reiterates our roots, integrating the year of our foundation. This logo represents the synthesis of 60 years of adventures, challenges and triumphs that come together in an icon that embodies the vibrant soul of our city. A representative and tangible symbol of our glorious past and the promises of tomorrow.
A family tradition since 1964
The book of Memories: Paolo Guerciotti
My brother Italo was 13 years older than me. For me he was an example to follow and it was precisely by being close to him that a passion was born that will accompany me throughout my life, that of cycling. Italo was a very strong cyclocross rider and for me he was a...
The book of Memories: Alessandro Guerciotti
Even though I had never raced a bike, since I was a child I have always had a passion for my father’s work and I was fascinated by the idea of being able to work in my own company selling a product with my name printed on it. For this reason, my sister and I already...
The book of Memories: Micaela Guerciotti
Probably the first time I saw a cyclocross competition I hadn’t started walking yet. The memory of the Sundays spent on the competition fields is vivid in my memory. It mixes the cold of winter temperatures with the warmth of people who gravitated around that world,...
The Bikechannel series
The new TV series “GUERCIOTTI: A FAMILY HISTORY,” by BIKE CHANNEL, recounts the first 60 years of our company’s history in six episodes. The goal is to retrace the past that made our star great, recounting it with the voices of those who contributed to its success as protagonists, but also of those who, crossing its path for a marginal period, nevertheless participated in its triumphs.
Our History – Ep.6 / Bikechannel
Last appointment with the Bikechannel special, dedicated to our brand.
Our history – Ep.1 / Bikechannel
The first episode of the highly anticipated series that Bikechannel has dedicated to the history of the Guerciotti brand, on the occasion of its first sixty years of activity.
Our History – Ep.2 / Bikechannel
The success of the series that Bikechannel dedicated to the history of the Guerciotti brand continues, on the occasion of its first sixty years of activity. The second episode is online, which we share with you.
Our History – Ep.3 / Bikechannel
Traveling through the history of the Guerciotti brand, which celebrates its sixtieth anniversary, with the series produced by Bikechannel. The third episode is online, not to be missed.
Our history – Ep.4 / Bikechannel
Bikechannel's series dedicated to the history of the Guerciotti brand is enriched with the fourth installment, which recounts the years of activity between '95 and 2004.
Our History – Ep.5 / Bikechannel
2005 - 2014, a decade of success for Guerciotti. Discover the history of the brand with the fifth episode of the Bikechannel special on our company.
